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Monthly Newsletter - April 2014

Table of Contents

1) Significance of sporting events for businesses

2) Julia Lezhneva sings Handel and Geminiani

3) Peter Daniels reads Khodasevich

4) Selling in Russia sponsored by Russia Consulting

5) Grow Global masterclasses

6) UK Trade and Investment “Russia Master Class”

7) Russia4Brits


Significance of sporting events for businesses



Like no other Sochi has drawn the world attention to Russia. Massive investment has been made to create a suitable environment for the Games to take place. Needless to say that the amount of money which has been invested in Sochi 2014 alone is astonishingly high - approximately 30 billion (!) pounds sterling. Events like this may not influence the whole economy of a country of the size of Russia, nevertheless one should not underestimate the regional impact. Economically the areas, where sporting events have been held, experience a boost and support in their infrastructure and on many other levels allowing them to benefit on a long-term basis. These improvements are especially advantageous to businesses, which are new to the market– here are some examples:


- Impact on tourism

When the Olympics were held in London in 2012 you wouldn’t expect a huge impact in the long-term increase in tourism simply because of the fact that London is a rather well-known city anyway. Have you heard of Sochi before the Games? Maybe, but you would not expect many people to know about it. New hotels, restaurants and tourism facilities raise the value of Sochi as a whole-year round holiday resort and a new destination for those bored of annual trips to Spain or Turkey.


- Increase of the gross regional product

As it was the case with Sochi the gross-regional product increased disproportionally to other regions within Russia over the course of the Olympic project. This leaves further room for the region to put emphasis on supporting businesses financially.


- Better infrastructure

Poor infrastructure can be a key obstacle in growing a business in a foreign country. This issue is normally tackled when a country prepares for sporting events of such high importance as The Olympic Games. Bear in mind that Atlanta had already been important, but attracted a large amount of additional businesses after the Olympics in 1994, simply due to the major improvements of the city infrastructure – the airport being one of many examples.


- Image and stereotypes

Mostly due to political disputes and lack of information people tend to form misperceptions about Russia. One should never forget what sports are actually about: leaving stereotypes, clichés and intolerance behind and focus on international friendly competitions. Developing from this mutual understanding between countries and nations is helping your business to be better accepted on the new market.


Taking the example of Sochi one can say that it has the potential to become an established sea resort and possibly a business hub as a result of the positive consequences of the Winter Olympics. Furthermore, Russia expects great gains from other big upcoming sporting events (the most prestigious being the World Cup in 2018, but also Formula 1 later this year, chess tournaments and many more). Russia is a growing economy and as such businesses of all kinds can use the boost sporting events inevitably produce to establish themselves successfully on the Russian market. Almost any business can support its' growth by being involved in such events – how can you benefit?


Upcoming Events you should not miss

Julia Lezhneva sings Handel and Geminiani


julia lezhneva


On 7th of May in Barbican Centre

Joined by Giovanni Antonini and his specialist ensemble Il Giardino Armonico Russian soprano Julia Lezhneva brings her astounding agility, her rock-solid technique and her trademark lightness and power to Italian arias by Handel, works in which the composer’s love for the linguistic and emotional feeling of Italian texts is as palpable as it is stunning.


For tickets and information click here



Peter Daniels reads Khodasevich



Peter Daniels


Khodasevich is one of the great undiscovered poets of the 20th century . . . Peter Daniels’ translations capture the rhythm and soul of his art.’  – Martin Sixsmith

PETER DANIELS reads and discusses his translations of Selected Poems by Vladislav Khodasevich, some of which will be read in the original Russian. 

Vladislav Khodasevich left Russia in 1922 with his partner Nina Berbarova. Although he has been little known in the West Vladislav Khodasevich was considered one of the most impressive poets of his time.

Date: Thursday 17th April, 7.00 – 8.30 pm
Venue: The European Bookshop
5 Warwick Street, London W1B 5LU

To reserve your place RSVP:  This email address is being protected from spambots. You need JavaScript enabled to view it.


Selling in Russia sponsored by Russia Consulting

London Chamber of Commerce 
Monday 28th of April, 2014
from 8:30 AM to 10:30 AM

During the seminar you will:

- Understand the current opportunities in Russia

- Find out how to create a Russian entity

- Know the accounting, taxation & legal considerations

- Understand business & cultural differences

- Learn how to export your goods and services

- Meet the professionals and get answers to your questions


We are glad to announce the speakers:

- Trevor Barton, Executive Director, RBCC

- Gaby Henze, UK Representative, RUSSIA CONSULTING

- Paul Sprague, Director, RUSSIA CONSULTING

- Iganty Dyakov, Director, Russia Local Ltd


Click here for further information


Grow Global masterclasses


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How to make your business visible online on an international level sponsored by HSBC


 Grow Global are running a series of HSBC-sponsored masterclasses to help UK businesses become visible online internationally and take their products and services to the world.


The masterclass series is being held in the Hotel du Vin in Tunbridge Wells and includes:

- International E-commerce (22 May 2014)

- International Web Design & Optimisation (5 June 2014)

- International E-marketplaces (4 September 2014)

- International Social Media (2 October 2014)



For more information please click here


UK Trade and Investment “Russia Master Class”



Where? Hatfield Riding School, Hertfordshire, AL9 5JA
When? 8 April 2014.
How much? free to eligible Gateway to Global Growth customers and £100+VAT to others
Registration Cut Off: 08/04/2014

Learn about doing business in the UK’s fastest-growing major export market – Russia


You will hear the latest news on business opportunities and sectors, which are currently performing very well. Furthermore you will be provided with ideas on producing opportunities for UK companies and interesting speeches. David Cant of Albion Overseas Ltd will for example discuss doing business in Russia and how to choose the best practice of doing so. Subsequently Nataliya Kozachenko, MD of Vasant Connect Ltd will talk about obstacles faced when entering the Russian market and how to successfully overcome them.


For more information please click here



Russia4 Brits




Our Russia4Brits project has ended!

We wish best of luck to our participants - the winners are soon to be announced.





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