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Tel +44 (0)203 7740 235

For all your Russian language needs...

Marketing in Russia

Marketing and promotion in Russia is an art form. It is no longer enough just to translate an English slogan, or a whole promotional campaign, into Russian, pay for the billboard rent and enjoy the dividends. Russians are good at spotting foreign-looking faces too, and for some of your campaigns using images of European people might work to your advantage; you might not want to refer to a lady in your advert as an average Russian housewife and yet present a very distinctive British appearance.

You have to give consideration to the Russian mentality, lifestyle, priorities, and values. You have to speak the language of the target audience. You have to communicate Western professionalism combined with Russian sincerity and openness.
We will conduct research into your market in Russia and subsequently we will be able to discuss with you all the possible promotion options available. We can help to draft your promotional campaign in Russia and negotiate the best deals for you in the local media. Our ability to comprehensively represent you will be demonstrated as we oversee your whole campaign and even your subcontractors if necessary. For smaller promotions we will be able to work using our in-house expertise and resources. Why not start by at least translating your website into Russian and tuning your website SEO (search engine optimisation) for the Russian market?

We also provide support for Russian-related events in the UK. We think that it is culture which lays the foundations for international and interpersonal relations. It helps to showcase the best of what every nation has to offer. With this in mind, we offer support for cultural organizers and encourage all our clients and partners to use these, still rather rare, occasions when any Russian-related events happen to be in their vicinity. You can subscribe to our newsletter to obtain information about upcoming events. Alternatively, you can check our News section for the events we are helping to promote.



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